Nielsen announced it will introduce a system of measuring TV show viewership on computers and new media devices by the end of 2008, AdAge
reports. The company aims to more accurately account for the way people watch programming in non-traditional ways. , noting that the number of online video viewing devices (computers, iPods, mobile phones, etc.) will rise to 183 million by 2011. Almost half of Nielsen-tracked homes are opposed to the idea of having their computer viewing recorded, citing the more personally identifiable nature of online viewing.