Norwegian broadcaster NRK is offering its popular show “Nordkalotten 365” free to viewers via BitTorrent, the company announced on its testing Web site
. The company began to offer DRM-free episodes of the show through the popular peer-to-peer service to test sharing high-quality videos of the show with viewers without investing in servers and bandwidth. In its first day, about 8,000 people downloaded the first episode available. During broadcast the show averages 900,000 viewers in Norway and garners a 50% market share.