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Online Video Ad Model Morphs Toward TV

By Greg Published on .

Advertising buyers and sellers say that more and more video-ad deals are being conducted on a viewership basis, just as good old fashioned TV has been for years, MediaWeek reports. The article cites MSNBC.com’s abandonment of flat rates in favor of impression-based pricing, as well as Heavy.com and VideoEgg’s use of the eyeball-counting method. ABC.com also moved to an impression based model earlier this year.
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