Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Online Viewers Say ‘No’ to Pre-Roll Ads

By Greg Published on .

Perhaps unsurprisingly, online video viewers do not like ads placed at the beginning of clips, according to a Burst Media survey cited by Daisy Whitney at TVWeek.com. Although the survey shows that more than half of all viewers will stop watching a video if it starts with an ad, viewers 18-24 years old tend to stay tuned.
-Sergio Ibarra
Most Popular
In this article: