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Online Viewers Say ‘No’ to Pre-Roll Ads

By Greg Published on .

Perhaps unsurprisingly, online video viewers do not like ads placed at the beginning of clips, according to a Burst Media survey cited by Daisy Whitney at TVWeek.com. Although the survey shows that more than half of all viewers will stop watching a video if it starts with an ad, viewers 18-24 years old tend to stay tuned.
-Sergio Ibarra
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