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Political Web-Ad Spending May Lag

By Greg Published on .

The availability of free access to voters on the Web (through videos on YouTube and MySpace) along with the persuasive power of good old fashioned TV spots on local broadcast stations will keep political ad spending on the Internet fairly low next year, the Wall Street Journal reports (subscription required). Currently, people viewing ads on the Web are also actively seeking them out, meaning candidates don’t use the medium as much to reach viewers they are trying to bring over to their side.
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