As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Basketball stars Chris Bosh and Steve Nash are among professional athletes turning to Web video to boost their profiles, the Wall Street Journal reports (subscription required). It’s the next evolution of online promotion, where blogs and Web sites have been in athletes’ promotional toolbags for years. The danger? Athletes whose Web creations go to far, damaging the marketers who sponsor them.