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Pro Athletes Embrace Web Video Promotion

By Greg Published on .

Basketball stars Chris Bosh and Steve Nash are among professional athletes turning to Web video to boost their profiles, the Wall Street Journal reports (subscription required). It’s the next evolution of online promotion, where blogs and Web sites have been in athletes’ promotional toolbags for years. The danger? Athletes whose Web creations go to far, damaging the marketers who sponsor them.

Chris Bosh's YouTube Video

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