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Ritz-Carlton Loosens Collar With Video Films

By Greg Published on .

Ritz-Carlton is teaming with American Express to commission three short Web films that show the high-end hotel chain’s less stuffy side, the Wall Street Journal reports. The films will run four to 10 minutes in length and will be aired on Ritz-Carlton’s Web site and its hotel TVs next year. Trailers will post on Yahoo, MSN and YouTube. Saatchi & Saatchi is coordinating the video marketing push, which is intended to show there’s no typical Ritz-Carlton guest.
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