Ritz-Carlton is teaming with American Express to commission three short Web films that show the high-end hotel chain’s less stuffy side, the Wall Street Journal reports
. The films will run four to 10 minutes in length and will be aired on Ritz-Carlton’s Web site and its hotel TVs next year. Trailers will post on Yahoo, MSN and YouTube. Saatchi & Saatchi
is coordinating the video marketing push, which is intended to show there’s no typical Ritz-Carlton guest.