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Slow Sales Growth Projected for Web Video

Business to Hit $1 Billion in 2011

By Published on .

The digital delivery of TV programming and movies isn't going to make anyone rich anytime soon, according to research presented at the NATPE's Los Angeles Television Festival last week. The Milken Institute said that the business of download-to-own TV shows and movies won't reach $1 billion in yearly revenue until 2011 (And even that figure is less than half of the lost output during the recent writers strike.) Also, PricewaterhouseCoopers said TV advertising will grow by about 5% each year to $90 billion by 2012. An apt comparison: Disney has earned $48 million for all its shows from iTunes downloads in the last 18 months, less than what "Desperate Housewives" generates on-air. That's because the show sells 30-second spots for about $400,000.
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