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Sony Cherry-Picks 'Rocketboom'

Allure of Web Shows Tempts Hollywood

Published on .

Sony Pictures Television acquired the rights to distribute and sell advertising online for the pioneering Web show "Rocketboom." Sony will carry the show on its video site Crackle.com and syndicate it to other sites from there. The deal underscores the interest traditional media companies have in independent Web shows with a built-in audience.
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