Pepsi, Honda, Epson, Sony and Vodaphone will all be sponsoring ads on Crackle, the video-sharing site Sony rebranded earlier this year, PaidContent says
. The site, formerly known as Grouper, wasnâ€™t drawing in ads with its emphasis on user-generated material. So Sony refocused it to offer â€śuser-generated plusâ€ť originals that have higher production quality. Crackle is trying to draw production talent with chances to pitch material to studio executives.