Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sony, Warner Bros. to Stream Virtual Video

By Greg Published on .

Gaia Online, a virtual world geared toward teens, is teaming with Sony Pictures and Warner Bros. to stream movies and TV shows in virtual theaters. The content will be provided on an ad-supported and pay-per-view basis, Daily Variety reports. Keep an eye on this test run: consumption of Web video in a Web 3.0 environment may signal the next evolution of content consumption.
Most Popular
In this article: