Coors Brewing Co. is offering consumers a chance to win tickets to the Superbowl in a contest that asks them to submit videos on why they should get to go to the big game, the New York Times
reports. A stifling set of rules significantly narrow the range of video content possibilities: No Santas (cause he appeals to kids), no reference to particular teams, players, coaches or owners, no political themes, no drinking gags or religious references, etc. etc. etc. The contest makes Coors the latest among companies including Chevy, Disney, Doritos, Heinz and Toyota to employ user-generated video to market their products.