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TV Ads to Web Video: Inventory Not There Yet

By Greg Published on .

While many rushed to point out that Web-video traffic bumped up after the Hollywood writers went on strike, the causal connection is loose, AdAge points out. The traffic fluctuation to video sites was within the standard deviation. To the dollars-and-sense point, an uptick in Web video traffic still wouldn’t solve the problem of the lack of enough video ad inventory and traffic on the Web to absorb advertising dollars. Video sites like Blip.TV say they have more ad requests than they can handle. The larger numbers are instructive: Online video ad spending is expected to total $1.4 billion this year, while TV is a $70 billion business.
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