As TV audiences shrink because of strike-spavined network schedules, advertising buyers are looking to the Web, Silicon Alley Insider
reports. Andrea Kerr Redniss, head of buying and planning for Optimedia US, says the shift is already taking place. Many of her clients are looking at the middle of February and realizing they will be way behind on delivering ad impressions. Optimedia is looking to make that up in digital, she says.