TV Stations’ Web Efforts: A Roundup

By Greg Published on .

TV station managers are pushing their staffs to do more on the Web as revenue from traditional businesses stagnate and money pours into Internet advertising, Broadcasting & Cable writes. It’s a good ground-floor look at how various stations are changing their workflow models to fit the new realities of putting editorial product on the Web. Sales efforts also go under the microscope, with analysis of how TV-Web combination packages are being marketed.
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