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Victoria Secret Ad Headed for Super Bowl, Web

By Greg Published on .

Victoria’s Secret is buying advertising time on the Super Bowl to try to stimulate demand, and the spot will run on the company’s Web site a couple hours after the game, the Wall Street Journal reports (subscription required). Last time the brand ran a Super Bowl commercial, in 1999, 1.2 million people logged onto the Victoria’s Secret Web site by the end of the game.
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