Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Video-Ad Spending Primed to Triple in 2008

By Greg Published on .

The money pouring into Web-video ads is projected to triple in 2008 to $1.3 billion according to a Borrell Associates study, PaidContent reports. The biggest surge will come from local ads, which are expected to grow twice as fast as national ads. Why? National ads rely on cheaper 15-second pre-rolls, while local video comes in more expensive longer-form formats.
Most Popular
In this article: