Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Video Ad Spending to Reach $1.35 Billion

By Sergio Published on .

A new Bear Stearns study finds that marketers this year will spend $1.35 billion on Web video ads, only 1.6% of what they’re expected to spend on broadcast and cable TV, Silicon Alley Insider says. Spending is expected to rise to $4.3 billion, or 3.3% of broadcast and cable spending, by 2011. The same report predicts YouTube will earn $90 million in revenue, securing 7% of the Web video advertising market.
-Sergio Ibarra
Most Popular
In this article: