Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Video-Advertising Predictions for 2008

By Greg Published on .

NewTeeVee surveyed some Web video heavies for their predictions on how advertising in Web video would evolve next year. The wrap: “Nalts,” the YouTube viral marketing evangelist, says Google’s inVideo ad format is a good model. Steve Woolf, co creator of EPIC-FU says overlays have a shot at dominance. YouTube monetization chief Shashi Seth, says pre-, mid- and post-rolls definitely will NOT dominate, and votes for corporate parent Google’s inVideo format. Metacafe investor Richard de Silva votes for bottom-third overlays. Check out WebVideoReport’s glossary of Web-video advertising terms.
Most Popular
In this article: