Dan Ackerman Greenberg set off a firestorm of posts on TechCrunch
when he guest-blogged about industry practices for pumping up the number of views for some clips on video-sharing sites. He basically opened the playbook for his company, the Comotion Group
, which runs clandestine marketing campaigns. He said his company has run campaigns for about 90 videos, and that it doesn’t charge clients until he has revved up views to at least 100,000 on a clip. His post generated almost 500 comments, many negative. So he followed up
and said what started out as a bit of a how-to “ended up sounding like a tell-all about our shady business practices” after going through TechCrunch’s editorial filter.