As Web Goes After TV Cash, It Looks More Like TV

By Staff Published on .

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The New York Times gives the latest roundup of video-heavy sites that are trying to take a chunk out of television advertising budgets. While advertising seems to be emerging as the dominant business model for generating revenue from Web video, many marketers are still leery of the medium, the Times says. The story cites eMarketer research that estimates that by 2011, online video ads will generate about $4.3 billion a year, about 10 percent of overall Web advertising.
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