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Web-Video Ads Enter Post-Modern Era

By Greg Published on .

L’Oreal is starting an online campaign spoofing the idea of sponsors embedding products into TV shows, movies and video games … by launching a Web site with video clips and a blog. The campaign highlights the Garnier Fructis Style Bold It product, the New York Times reports. The videos on the site include a video show, ostensibly of sitcom laden with product placements.
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