Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Web Video on TV: How Soon?

By Staff Published on .

The Wall Street Journal took on the theme of convergence between Web video and the living-room flat screen and surveyed the technologies that may take us there. So far, average consumers aren’t embracing Apple’s Apple TV and Akimbo Systems’ Akimbo player. The problem? All the gadgets are hard to use or have limited content. The article offers five solutions: establish one convergence technology (be it a box or a special TV) as a standard; make it easy to use; make the service inexpensive; supply the breadth of Web content on the TV and speed Web video downloads to avoid stuttering. VideoNuze’s take on the WSJ survey story: Ain’t gonna happen soon because those five solutions aren’t going to be combined in one service in the near future.

Most Popular
In this article: