Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Women Flock to ABC.com Content

By Sergio Published on .

ABC’s Web viewers are overwhelmingly female, as well as, on average, younger, wealthier and better educated than viewers who watch via TV sets, Silicon Alley Insider says. ABC.com’s audience is 85% female and for some shows women make up as much as 90% of the online audience. The ABC research into its audience, conducted by Magid Associates, also showed that viewers are more than twice as likely to remember the single-sponsor per show ads that run with episodes online.
-Elizabeth Jensen
Most Popular
In this article: