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Yahoo's Plan for Maven, Integrated Video Ads

Video Interview with Rebecca Paoletti

By Sergio Published on .

Yahoo will begin incorporating Maven's ad platform by the third quarter of this year, Beet.tv reports. Rebecca Paoletti, Yahoo's director of video sales strategy, told Beet.tv in an interview that some of Yahoo's integrated ad content (such as pre-roll ads) has been seeing click rates 10 times greater than traditional ads.
-Sergio Ibarra


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