×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Younger Web Video Users on the Rise

By Sergio Published on .

A Leichtman Research Group study says that 31% of adults with Internet access at home view Web video at least once per week, while another 10% once per day. The study also finds increases in online video consumption in younger viewers. Forty-two percent of people ages 19-34 say they watch videos online at least once per week, up from 28% last year. Only 15% of people over 35 watch Web videos at least once per week, up from only 13% last year.
-Sergio Ibarra
In this article:
Most Popular