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YouTube HQ Explains Ad Placement, Partner Program

By Sergio Published on .

Daisy Whitney’s latest New Media Minute makes a visit to the headquarters of YouTube, the biggest Web video site. Daisy speaks to director of content partnerships Jordan Hoffner about the company’s advertising model. Advertising on the site now is limited to content from YouTube’s partnership program, which helps align advertisers with specific content creators for desired demographics. The site also allows some partners, such as CBS, to sell ads from their own clients through the site. For more on YouTube’s ad game, watch Daisy’s New Media Minute and read about it here.
-Sergio Ibarra


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