Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

YouTube Reports Video Audience Demographics

By Sergio Published on .

Having just revealed its advertising program that pairs ads with videos the site predicts will go viral, YouTube released new demographic reporting tools as part of its Insight data feature, TVWeek.com reports. The Web video site will begin reporting anonymously on user age and gender.
Most Popular
In this article: