Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

YouTube’s $491 Mil Potential

By Sergio Published on .

Citigroup calculations say that YouTube could earn $491 million in net revenue in 2009 by selling banner ads on all pages, based on expected page views and MySpace’s CPM rate of $1.13, NewTeeVee reports. Citigroup notes that only 28 of the 100 most-viewed videos in the last month displayed advertisements. YouTube remains selective when accepting ad partners and looks to keep from advertising on pages displaying unauthorized content.
-Sergio Ibarra
Most Popular
In this article: