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YuMe, SpotXChange Form Partnership

By Sergio Published on .

Online video ad network YuMe has signed a deal with SpotXChange, an online ad shop that will make each of the companies’ clients and content available to the other, TVWeek.com reports. While SpotXChange allows publishers to auction ads, YuMe focuses on ad targeting and distribution. Through the deal YuMe’s clients of advertisers will be able to sell ads on the SpotXChange network, while SpotXChange will have access to YuMe’s network of 46 million unique visitors.
-Sergio Ibarra
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