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Zenith Media Shifts Focus to Video

By Greg Published on .

Zenith Media USA, part of the Publicis Groupe advertising business, is revamping its media-buying operations to focus on video buys across various platforms including the Web, rather than straight network and cable deals, AdAge reports. That puts Zenith Media in the ranks of other buyers such as Publicis sister Media Vest who already treat purchases as trans-platform propositions. Peggy Green, Zenith’s current president of broadcast, will lead the new charge.
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