But two of my more recent columns dealt with issues that are likely to be recurring themes in this space, so I thought I'd summarize and link to them and (hopefully) get your comments so we can continue these conversations here.
The first deals with a concept I call GMOOT, short for "Get Me One Of Those." It's a phenomenon that helps explain why there are so many lousy viral videos and half-assed new-media initiatives out there. They're not the end result of a real strategy, but are done for the sake of doing something because . . . well, because everyone else is.
The second column is about the need for media outlets to stop waiting for a dollar in print (or TV or radio, etc.) to be a dollar online. Companies can't afford to sit around waiting for the value gap to close. They have to lose the dollar-for-dollar mentality, stop protecting the legacy model and existing pots of money, and redefine their business models. Now.
Anyway, take a read and let me know what you think, because these are discussions we need to keep having.