Ideo has U.S. offices in San Francisco, Palo Alto, Chicago and Boston, and Paul is now setting up shop in New York. We talked a lot about what it will take for traditional agencies to succeed in today's marketplace, and Paul mentioned something a client once said to him. I've taken the liberty of re-framing the comment as a question that every agency CEO should ask about his/her organization:
Are you in the business of seeking truth and telling it, or of creating a myth and selling it?
Cutesy? Perhaps, but it instantly resonated with me as a pithy summary of a bigger debate. And, c'mon, if most agency leaders had to honestly answer the question, it might reveal a truth the industry would rather avoid.
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