But somewhere along the way, legacy became a bad word in our business, a concept everyone from newspaper publishers to ad agencies to package-goods marketers seems to want to distance themselves from.
One dictionary definition of legacy is, "Something handed down from an ancestor or predecessor or from the past." Another I found online pertains to the computer industry, but is scarily applicable to the ad world: "Of or pertaining to old or outdated [systems] that, while still functional do not work well with up-to-date systems."
The challenge we face is to be sure that we preserve the values that still matter, and pass them along even as we give ourselves permission to destroy legacy models.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.