Rest assured, "There's always a storyboard, and I can always put that together," he says. "But it's about showing the creatives or the director something that they hadn't thought of." Betz's preferred method has paid off in a long relationship with Arnold Worldwide. He's cut a ton of the agency's Volkswagen spots, including the acclaimed "Synchronicity," as well the elegant "Milky Way."
He's also worked on the film of directors like Tony Kaye and Hungry Man's Bryan Buckley. He cut the latter's memorable Super Bowl spot "When I Grow Up" for Monster.com, and also Buckley's recent "Beauty Pageant," for the Oxygen channel. He edited together scenes of various women from different eras reading the same script, but as if their words were pieced together from different speeches. "It was like a reverse ransom note," he describes. "Obviously, it looked like it was edited together. You had what you wanted to say, but you had to make it look like it was taken out of context."
Meanwhile, Bug is reproducing, as it were. Within the next six months Betz says he'll be launching Larvae, an editorial facility and training ground where he'll help to guide the work of aspiring Bug people.