"I approach every commercial by what movie it reminds me of," Lask reveals of his game plan. "I try to make every spot bigger than it is. It helps me with the motivation." On the very filmic "Senegal," he says he had The Thin Red Line in mind. Recently he cut some "kickass" Mercedes spots for Merkley Newman Harty, directed by Radical's Alan White (see p. 13). The inspiration there? The Royal Tenenbaums.
The cinematically-minded editor also takes cues from another passion - writing. His novel, On the Road with Judas, is scheduled to be published this summer. "Being an editor is a great way to become a writer and being a writer is great way to become an editor," he notes. "They really complement each other. You're trying to find the diamonds in the rough and make them nice."