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ARISTON: AQUALTIS WASHING MACHINE

Published on .

Ariston's Aqualtis washing machine was introduced in Europe with a spot by Leo Burnett, Milan, Italy, set in the ocean's dreamy depths. Through a porthole-the washing machine's door-viewers see an exotic undersea world with flora and fauna floating by. Looking closely, it becomes clear that the fish, turtles and seaweed are the laundry items themselves.
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