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CANAL PLUS: SHOW, DON'T TELL

Published on .

France's Canal Plus TV channel shows why movies have to be watched, not described. In a spot by BETC Euro RSCG, Paris, a man explains the popular "March of the Penguins" movie, called "March of the Emperors" in France. His horrified co-worker listens and imagines hundreds of genuine emperors, all looking like Napoleon, engaged in penguin-like activities such as laying eggs and being eaten by seals.
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