The Effies

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The 37th Annual Effies, awarded by the New York American Marketing Association to advertising's most effective marketing campaigns, gave highest honors to TBWA/Chiat/Day. Apple's "Silhouette" campaign for iPod captured the Grand Effie, a Gold Effie and the Global Gold Effie. BBDO won four Golds; Goodby, Silverstein, Leo Burnett, Ogilvy & Mather, McKinney & Silver, Publicis, and TBWA/Chiat/Day won three golds each. Here's a peek at a few winners.

Grand Effie

Apple iPod , "Silhouettes"

TBWA/Chiat/Day, Los Angeles

Chief creative officer: Lee Clow. Worldwide managing director: James Vincent. Creative directors: Duncan Milner, Eric Grunbaum. Art director: Susan Alinsangan. Copywriter: Rob Thompson.

Silver Effie

Napster, "It's Coming Back"

Venables, Bell & Partners, San Francisco

Creative directors: Greg Bell, Paul Venables. Art director: Crystal English. Copywriter: Quentin Shuldiner.

Gold Effie

Kellogg's Special K, "Six Pounds"

Leo Burnett, Chicago

Executive creative director: Mark Tutssel. Creative director: Gary Doyle. Art director: Amy Servidea: Copywriter: Pete Lefebvre.

Gold Effie

Rheingold Beer, "Don't Sleep"

Powell, New York

Creative director: Neil Powell. Copywriter: Neil Powell. Photographer: Neil Powell.

Gold Effie, "The Roaming Gnome"

McKinney & Silver, Durham, N.C.

Creative directors: David Baldwin, Philip Marchington, Lisa Shimotakahara. Art director: Wes Whitener. Copywriter: Mitch Bennett.

Silver Effie

Virgin Atlantic Airways, "Go Jet Set, Go!"

Crispin Porter & Bogusky, Miami

Creative directors: Alex Bogusky, Bill Wright and Andrew Keller. Copywriter: Franklin Tipton. Art director: Paul Stechschulte. Illustrator: Timmy Kucynda.

Submissions Send your best work to Susan McCoy, Photo Editor, Advertising Age, 711 Third Ave., New York, NY 10017 or e-mail:

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