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Energizer: 'Beard'

Published on .

The most-awarded U.S. Hispanic ad this year is a spot for Energizer batteries called "Beard" by Grupo Gallegos, an independent U.S. Hispanic ad agency based in Long Beach, Calif. The commercial won a Bronze Lion at the Cannes Lions International Advertising Festival last month, one of two prizes the U.S. Hispanic market won at this year's festival. The other, a bronze Cyber Lion, went to La Comunidad, Miami, for a Virgin Mobile campaign called "I'm Not Normal."

The winning Grupo Gallegos ad is about a man whose beard grows so ridiculously fast that his razor, using Energizer batteries, is constantly on. The "Beard" spot has already won gold awards at three ad shows: FIAP, a leading Latin American ad festival based in Buenos Aires, Argentina; El Sol, an ad festival in Spain in which Latin American agencies also compete; and the Addy awards in the U.S. An earlier Energizer spot called "Japanese Hand" won a Silver Lion last year at Cannes.
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