Images of the Week: MPA Kelly Awards

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The MPA Kelly Awards celebrate 25 years of excellence and effectiveness in magazine advertising. This year, new awards were given to Best Integrated; Best Public Service and Best Magazine Single Page; Spread; Multipage; and Insert/Outsert campaigns.

GRAND KELLY AWARD

ALTOIDS:

Leo Burnett, Chicago

Burn Through Campaign

Creative Directors: C. Andrew Meyer, Noel Haan. Art Director: Jeremy Smallwood. Copywriter: Pam Mufson. Photographer: Tony D'Orio.

GOLD

UNILEVER/AXE SHOWER GEL: Bartle Bogle Hegarty, New York

How Dirty Boys Get Clean Creative director: William Gelner. Art Director: Nick Kinkert. Copywriter: Tom Kraemer. Photographer: Todd Hido.

BEST SPREAD CAMPAIGN

NIKE: Wieden & Kennedy, Portland, ore.

Women's Fall 2005

Creative directors: Hall Curtis, Mike Byrne. Art director: Mira Kaddoura. Copywriter: Kathy Hepinstall. Photographers: Max Cardelli, Stina Persson.

BEST MULTIPLE PAGE CAMPAIGN

AMERICAN EXPRESS:

Ogilvy & Mather, New York

My Life. My Card. Chief creative officer: David Apicella. Creative directors: Chris Mitton, Terry Finley, Kevin Amter. Art director: Kate Wilentz. Copywriter: Kate McCagg. Photographer: Annie Liebovitz.

BEST INSERT/OUTSERT CAMPAIGN

VIRGIN ATLANTIC AIRWAYS:

Crispin Porter & Bogusky, Miami

Boarding Passes Executive creative director: Alex Bogusky. Creative Directors: Bill Wright, Andrew Keller. Art director: Geordie Stephens. Copywriter: Ronny Northrop. Print Producer: Barrie Bamberg. Art producer: Jessica Hoffman. Photographers: Carl Posey, Sebastian Gray.

BEST PUBLIC SERVICE CAMPAIGN

AMERICAN LEGACY FOUNDATION:

Crispin Porter & Bogusky, Miami

Truth Found Chief creative officer: Ron Lawner. Executive creative directors: Alex Bogusky, Pete Favat. Creative directors: John Kearse, Tom Adams. Art director: Mike Costello. Copywriter: Marc Einhorn. Producers: Kathy McMann, Linda Donian.

SILVER

BMW MINI: Crispin Porter & Bogusky, Miami

Insert Campaign Executive creative director: Alex Bogusky. Creative director: Andrew Keller. Art director: Kat Morris. Copywriters: Steve O'Connell, Ronny Northrop, Maureen Bongiovanni. Print producers: Julieana Stechschulte, David Niblick. Illustrators: House/Andy Cruz.
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