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The Newspaper Association of America awarded its coveted Athena to 29 campaigns this year, including seven in the new Multicultural Advertising category. Another first: A classified ad took home Best of Show honors.

Best of Show CareerBuilder.com

Cramer-Krasselt, Chicago "Water Cooler," "Axe" and "Hot Pot." Creative directors: Marshall Ross, Pat Hanna, Ted Jenkins. Art director: Justin Bucktrout. Copywriter: John Carstens.

Multicultural Gold California Tobacco Control:

Crossover Creative Group, Richmond, Calif. "Menthol Pack." Creative director: Steve Climons. Art director: Tatum Cardillo. Copywriter: Terri Murray.

Bronze Athena HBO Video:

G&M Plumbing, Manhattan Beach, Calif. Holiday videos. Creative directors: Mickey Taylor, Glenn Miller. Art directors: Brian Englemanm, Katie Carlile. Copywriter: Cary Ruby.

Gold Athena Virgin Atlantic Airways:

Crispin Porter & Bogusky, Miami "Jet Set Comic Strip: Lunch Break, Cocktail Napkin, Potato Brain." Executive creative director: Alex Bogusky. Creative directors: Bill Wright, Andrew Keller. Art directors: Jed Grossman, Jon Bunning. Copywriter: Steve O’Connell. Illustrator: Timmy Kucynda.

Submissions Send your best work to Susan McCoy, Photo Editor, Advertising Age, 711 Third Ave., New York, NY 10017 or e-mail: smccoy@crain.com

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