Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Images of the Week

Published on .

'It Only Happens Once a Year' Campaign

'Tis the season for holiday coffees, and Starbucks is blanketing the world with print ads, billboards, wallscapes, bus shelters, tear-out holiday cards and postcards in magazines, on-line ads, guerrilla wall projections, magnetic red cups on cars, theater buyout events, wrapped parking meters and giant snow globes.

Theredcup.com, its holiday Web site, features custom animations, tips, tricks, films and activities like building a snowman. The site changes daily, and consumers can e-mail it to a friend.

Executive creative director: Dan Wieden. Creative directors: Jed Alger, Danielle Flagg. Art director (print, out-of-home, animations): Aaron Allen. Art director (Web site): Sasha Swetschinski. Copywriter (print, out-of-home, animations): Sheena Brady. Copywriter (Web site): Margo Stern. Illustrator: Patrick Long.

Most Popular
In this article: