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'It Only Happens Once a Year' Campaign

'Tis the season for holiday coffees, and Starbucks is blanketing the world with print ads, billboards, wallscapes, bus shelters, tear-out holiday cards and postcards in magazines, on-line ads, guerrilla wall projections, magnetic red cups on cars, theater buyout events, wrapped parking meters and giant snow globes.

Theredcup.com, its holiday Web site, features custom animations, tips, tricks, films and activities like building a snowman. The site changes daily, and consumers can e-mail it to a friend.

Executive creative director: Dan Wieden. Creative directors: Jed Alger, Danielle Flagg. Art director (print, out-of-home, animations): Aaron Allen. Art director (Web site): Sasha Swetschinski. Copywriter (print, out-of-home, animations): Sheena Brady. Copywriter (Web site): Margo Stern. Illustrator: Patrick Long.

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