Last week, this billboard caused quite a commotion in New York, Los Angeles and Chicago. Was it real? Who was that dog? Emily even had her own blog (thatgirlemily.blogspot.com). Next phase: fliers posted and handed out in New York, L.A. and Chicago looking for the dog. And finally? Yes, it’s an ad for a new series on Court TV.
Creative directors: Jason Gaboriau, Doug Cameron. Art directors: Tommy Noonan, Laura Potsic. Copywriters: Jon Yasgur, Amy Mirwald, Rebecca Renner.
Website execution: Deep Focus, Brooklyn Copywriter: Eva Nagorski.