Levi's used a photography technique called "synchroballistic" to showcase the return of its Engineered Jeans in Asia. Three print executions by Bartle Bogle Hegarty
, Singapore, were created by making the camera, subject and film move across the frame at the same time. The result is a sharp subject against a blurred but vibrant background, conveying energetic human movement, powered by Levi's outfits, in a fast-paced urban environment. The campaign includes online, below-the-line and PR.