The One Show

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The 30th Anniversary One Show awarded its coveted "Pencil" to advertising's best print, TV, radio, design and interactive campaigns. Vying for the prize were 17,000 entries from 57 countries.

This year, TBWA/Chiat/Day took home the most Pencils, with a total of 14. Ogilvy & Mather Worldwide was awarded nine. DDB Worldwide took home eight. Crispin Porter & Bogusky won seven, as did Springer & Jacoby. Wieden & Kennedy received five, as did Fallon Worldwide.

One Show Interactive awarded 12 Pencils to Crispin Porter & Bogusky. Goodby, Silverstein & Partners took home four, as did Ogilvy & Mather. Here are some highlights.

Honda: "Grrr"

Best in Show/Gold/TV over :30

Wieden & Kennedy, London

Creative directors: Tony Davidson, Kim Papworth. Art directors/Writers: Sean Thompson, Michael Russoff, Richard Russell. Singer: Garrison Keillor. Director: Smith & Foulkes. Producers: Charlie Tinson, Rob Steiner.

Burger King: "Subservient Chicken"

Interactive Best in Show/ Gold/Integrated Branding Campaign

Crispin Porter & Bogusky, Miami

Executive creative director: Alex Bogusky. Creative director: Andrew Keller. Interactive creative director: Jeff Benjamin. Associate creative director: Rob Reilly. Art director: Mark Taylor. Writer: Bob Cianfrone. Illustrator: Pres Rodriguez. Director: Rocky Morton. Producers: David Rolfe, Terry Stavos.

Adidas: "Unstoppable"

Gold /TV over :30

TBWA/CHIAT/DAY, San Francisco

Creative directors: Chuck McBride, Geoff Edwards, Scott Duchon. Art director: Geoff Edwards. Writer: Scott Duchon. Director: Brian Beletic. Executive producer: Jennifer Golub. Producer: Andrea Bustabade

VIM: "Prison Visitor"

Silver/TV :30

ZIG, Toronto

Creative directors: Elspeth Lynn, Lorraine Tao. Art director: Stephen Leps. Writer: Aaron Starkman. Director: The Periorian Brothers. Producer: Janet Woods

Rheingold Beer: "Street Artist Nightshade Project" (above)


Powell, New York

Creative director/art director: Neil Powell. Writer: Josh Rogers. Designer: Neil Powell.

Grand Reportagem Magazine: "Flags" (above)


Foote, Cone & Belding, Lisbon, Portugal

Creative director: Luis Silva Dias, Duarte Pinheiro de Melo.. Art director: Jo O. Roque. Writer: Icaro Doria

French Paper: "Good Grades Poster Series" (right)


Charles S. Anderson Design, Minneapolis

Creative director: Charles S. Anderson. Designers: Charles S. Anderson, Sheraton Green, Jovaney Hollingsworth. Art director: Charles S. Anderson.

Anglican Welfare Council: "Chaplin/Churchill/ Newton" (above)

Gold/Public Service

Ogilvy & Mather, Singapore

Creative directors: Tham Khai Meng, Eugene Cheong. Art directors: Tham Khai Meng, Claire Chen. Writer: Eugene Cheong. Illustrator: Agathe de Bailliencourt.

Submissions Send your best work to Susan McCoy, Photo Editor, Advertising Age, 711 Third Ave., New York, NY 10017 or e-mail:

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