"So, Lord Vader ... we've decided not to join the dark side." That is, until a little persuasion from Darth Vader changes the M&M's minds. Creative directors: Steve Rutter, Susan Credle. TV copywriter: Lauren Connolly. TV art director: Tim Bayne. Print copywriter: Rick Abbott. Print art director: Bryan Wilson.
Pepsi: BBDO, New York
Ah, Yoda. Flexing his Jedi Mind Trick muscle-first for the burger, then the fries. Won't work for the Pepsi, though. Chief creative officer: David Lubars. Executive creative director: Don Schneider. Copywriter: Justin Racz. Art director: Eric Van Skyhawk. Producer: Grant Hill. Music from Star Wars/Lucas Films.
Cingular: BBDO, New York and Atlanta
"Very nice, Chewy. I love it. Now make me hate it," coaxes the music producer. Why are Chewy and the crew in the studio? Exclusive "Star Wars" ringtones and downloads created just for Cingular. Creative director: Susan Credle. Associate creative director: Lauren Connolly. Copywriters: Rick Abbott, Mikal Cook. Art director: Bryan Wilson.
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