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Stella Artois: 'The Masterwork'

Published on .

Stella Artois' new spot continues the long-running theme of illustrating the sacrifices that people will make in order to get their hands on a costly Stella. "The Masterwork" by Lowe Worldwide features a writer who completes a manuscript, but does not have enough money to celebrate with a Stella. He swaps his masterpiece for a glass of Stella, leaving the barman to take the credit and acclaim for his hard work.
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