×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Stella Artois: 'The Masterwork'

Published on .

Stella Artois' new spot continues the long-running theme of illustrating the sacrifices that people will make in order to get their hands on a costly Stella. "The Masterwork" by Lowe Worldwide features a writer who completes a manuscript, but does not have enough money to celebrate with a Stella. He swaps his masterpiece for a glass of Stella, leaving the barman to take the credit and acclaim for his hard work.
Most Popular
In this article: