The work created by independent Bernstein Rein, Kansas City, Mo., has evolved over the past 30 years, but the theme has remained the same-remind customers that Wal-Mart has the best prices. The bouncy yellow smiling face has been a central and highly recognizable element of that work.
Wal-Mart: All About The People
GSD&M, Austin, Texas, part of the Omnicom Group, combs Wal-Mart stores all over the country on a search for interesting stories about customers and associates. Those tales inspire GSD&M's advertising for the retailer, which focuses on real people and employees.