Kaplan Thaler Group used animation to promote Pfizer's Zoloft antidepressant. Art director: Simon Hunt. Copywriter: John Murphy.
Pfizer partnered with the NAACP this year to produce "Women Like You," an educational film on HIV/AIDS for African-American women, as part of an AIDS prevention initiative.
TBWA/Chiat/Day, New York, used family ties to promote the Alzheimer's drug, Aricept, marketed by Pfizer/Esai. Art director: Brian Leister. Copywriter: John Bellina.